A Little Help for Our Friends

Thank you for considering the Dumb Friends League as the beneficiary of your fundraising activities! We’ve put together this toolkit to make your fundraising experience the best it can be. Looking for our logo? We’ve got you covered. How about a Instagram picture frame to show your spirit to your social media world? Yup, we’ve got that, too. We’ve even got templates for thank you emails and fundraising requests. We gathered everything (well, we hope) you need to make your fundraising an easy peasy tail-wagging good time!

You can also reach out to our team anytime at SpecialEvents@ddfl.org with specific questions or to share your creative ideas!

Why We Fundraise

We believe in making tail wags, snuggles and friendships happen and keeping families whole—and that takes a lot of work. When you raise money for the League, you help us care for those who need us most. Each month, we create an average of:

  • 909 friendships by way of adoptions
  • 293 animals in loving foster homes
  • 26 behavior consultations over the phone to pet owners who want the best for their pets

Our Name

We get a lot of questions about our name, and you might, as well, when you fundraise. If people wonder, you can let them know:

When our organization was founded in 1910, it was named after an animal shelter in London, England, called Our Dumb Friends League. Back then, the term “dumb” was often used to refer to those who were unable to speak. While language has evolved over the past 110 years, and “dumb” is not generally used with that meaning today, we’ve kept our name because it has significant recognition in Colorado, and it represents our commitment to provide a voice for those who cannot speak for themselves.

Because we’re so well known, we believe changing our name could put animals at risk. People who know us by reputation might have trouble finding us under a different name—whether they want to report animal mistreatment, or they’ve found an injured pet that needs our help, or they want to adopt a pet, they need to be able to find us quickly. Also, because we rely on donations and not government support, it’s crucial that people who want to contribute don’t get distracted by having to look for us under a different name. Lastly, we do a lot of advocacy work at the state capitol. Our name and reputation serve us well when we are working to benefit Colorado’s animals through pet-friendly legislation.

When you use our name, please:

  • Include the word “the,” as in: the Dumb Friends League and not just Dumb Friends League.
  • Don’t refer to the organization as: the Denver Dumb Friends League or with the acronym DFL or DDFL.

Fundraising Tips and Tricks

There are tons of ways to create awareness and increase support from your network. Here are a few of our favorite tips to pass along whether you’re new to fundraising or need some more tricks up your sleeve.

Ask, and you shall receive

  • Leave your inhibitions at the door. Start by asking those closest to you to donate. Call, text or email friends and family and even ask how you can tweak your approach to your request.
  • Get personal. Personalize each ask by sending individual requests or group people together—co-workers, friends, family, runners—and craft a message that speaks to them.
  • Share your story. Let others know why you love the Dumb Friends League. Tell them about your pet and how you rescued them or if they rescued you.
  • Make every cent count. Let people know that any size donation helps—even raiding the jar of change we know everyone has!

Think outside of the ask

  • Walk this way. In exchange for dog walks, ask neighbors to donate to your fundraising cause.
  • Challenge your friends. Why not start a friendly competition between your friends? Challenge them to donate an amount equal to the number of years you’ve known each other. You could even make a donation in honor of your upcoming birthday—you decide human or dog years!
  • Discard clutter and spark joy—or, in this case, donations. Sell your dog’s unused toys and your gently used objects and be sure everyone knows that proceeds will go toward the League.
  • Let’s play! Host a virtual game night … cards, board or otherwise and let winners know a percentage of their winnings (or all!) will be donated.
  • Learn and earn. Ask parents and friends to pledge for tests and report cards. Make the grade, get the donation!

Chances are that if people don’t donate to your cause, it’s because they weren’t asked. So, you know what to do, and remember we believe in you! Now get out there and fundraise for homeless pets.

Our logo’s full-color and grayscale versions should be used on light backgrounds, and the white version used on dark backgrounds to allow contrast. It’s important when using these versions that there’s enough contrast between the logo and background so that the logo is completely legible.

PNG

Color  |  Grayscale  |  White

JPG

Color  |  Grayscale 

Brand Colors

purple

R-94 G-104 B-176
Hex code 5E58B0
Pantone 2116
C-79 M-71 Y-0 K-0

R-243 G-116 B-51
Hex code F37434
Pantone 1595
C-0 M-70 Y-100 K-2

R-94 G-99 B-103
Hex code 5E6468
Pantone 424
C-52 M-41 Y-38 K-20

R-164 G-167 B-79
Hex code A3A64E
Pantone 7495
C-33 M-10 Y-83 K-21

Downloadable Templates

Postcards

4X6 thank you postcard (PDF)
4X6 thank you postcard (Word document)

Poster or Window sign

Donate poster (PDF)
Donate poster (Word document)

Social Media

@dumbfriendsleague in your posts on Facebook, Twitter and Instagram posts. Feel free to choose from the list of hashtags below and add your own too!

#dumbfriendsleague #animalshelter #donatedumbfriendsleague #CommunityFundraising

Instagram Posts

Instagram Transparencies

Twitter Posts

Sample Emails

Suggested Fundraising Email

A note from <Insert your pet’s name>,

Fetch this! My human <insert name>, and I are helping animals at the Dumb Friends League by <Insert event/activity>. I know how lucky I am to have a place to call home and a human to love me, and I want all of the pets and horses at the League to find new families, too, just like I did!

<Add event/activity details>

Join us and have fun helping all my buddies at the shelter find new people because there’s nothing better than that, am I right?!

Love and tail wags,

<Insert your pet’s name>

Suggested Thank You Email

A BIG thank you from <Insert your pet’s name>!

Your support at our <Insert event/activity> makes a life-changing difference for the homeless pets and horses at the Dumb Friends League until they can make a house a home. 

On behalf of all the animals who found their new families, and those who are looking for the right match, thank you. You make tail wags happen! 

Thanks so much, 

<Insert your pet’s name> 

After Your Event

When your event is over, and your fundraising is completed, you can send the money you have raised to the Dumb Friends League by mailing a check to:

The Dumb Friends League Leslie A. Malone Center
c/o Special Events Department
2080 S. Quebec Street
Denver, CO 80231